Buddhism vs. Contemporary Society

I believe that it is near impossible to live in 100% accordance with Buddhist beliefs in the contemporary American society. Our society now more that ever is in fact encouraging the opposite of these beliefs especially with the grasp technology now has on society. What is looked upon as great and cool and powerful is having this technology. If you have the new iphone or the latest trend in shoes or bags you are looked up too. In fact,  our "heroes" in society are no longer selfless beings but celebrities whose very being is kept relevant by them having material items. Shows such as "pimp my ride" where peoples cars are customized or makeover shows or modeling competitions, are the television programs that keep our society interested and tuned in. Even those who pretend not to care about material items in our society are simply not being truthful in my opinion. Who these days doesn't want a new cellular phone or a nicer car or a good home. And is that a bad thing? I do appreciate and respect all Buddhist teachings and I truly do think our society has taken materialism to far. But I also think that there are certain material things that do create a happiness that does not always bring a feeling of emptiness. In the end non-material items do matter most to me, but I also yearn for material items that benefit my friends and family. I seek money so that I can support the ones I love, a home to shelter the ones I love. Those material things benefit my family. I suppose in the end it is just a line that everyone must draw for themselves.